- With a 13-year background in market research, working for a broad range of well-known consumer brands, Annette has built up a firm knowledge of research methodologies and techniques, and particularly enjoys immersing herself in people's everyday lives to identify their true motives, attitudes and needs.
- She is highly skilled at managing and conducting international qualitative projects ranging from advertising, consumer usage and attitude studies to segmentation, motivational and ethnographic research.
- As a clear thinker and engaging moderator, she provides meaningful interpretation that gets to the heart of the matter, helping clients to really understand the people they want to communicate with.
- Despite having spent months of her life coordinating car clinics and driving around test routes, she still can’t get enough of automotive work.
