BRANDSTRATEGYMARKET
Image and
Positioning Studies
Portfolio
Brand Architecture
Communication
Motivational Structures/Behaviour
Purchase Decision Processes
Driving Factors
Competition
INNOVATIONMARKETING MIXSEGMENTATION
Generating Ideas
Identifying Trends
Communication
Concept
Product/Service
Packaging/Design
Name
Typologies
Buyers - Who buys What Why
 Where and When?

Structures